We Are Tough Enough!
The Foundation for Health is proud to partner with the Rodeo Hall of Fame and Days of 76 Rodeo Committee to raise funds with our Tough Enough to Wear Pink Campaign every year!
Since 2006 we have been proud to participate in raising funds to help those in the Northern Hills of South Dakota who are struggling with breast cancer.
Be sure to attend the events during the Days of 76 Rodeo each year in July! Show YOU are Tough Enough to Wear Pink and join us for the Pink Parade and Pink Rodeo, traditionally held on Friday of Rodeo Week!
Tough Enough to Wear Pink...Where did it start?
The Tough Enough to Wear Pink campaign debuted at the 2004 Wrangler National Finals Rodeo (Las Vegas, NV) when one evening of competition was devoted to the breast cancer cause. Cowboys and cowgirls were encouraged to wear pink to signify their support, and attendees and sponsors gave donations. Through the National Tough Enough to Wear Pink Foundation, our local Foundation with the Days of 76 Rodeo, is registered to host this local TETWP Campaign.
Community Commitment to Others
100% of proceeds stay here! Our shirt sales are important for our community members and the families that reach out to our foundation for support with breast cancer prevention, education, transportation, etc. Our successful annual campaigns are a huge testament to a wave of community teamwork through personal donations, rodeo fan donations, and local business shirt sales!
LEAD DEADWOOD BEYOND
The Tough Enough to Wear Pink campaign debuted at the 2004 Wrangler National Finals Rodeo (Las Vegas, NV) when one evening of competition was devoted to the breast cancer cause. Cowboys and cowgirls were encouraged to wear pink to signify their support, and attendees and sponsors gave donations. Through the National Tough Enough to Wear Pink Foundation, our local Foundation with the Days of 76 Rodeo, is registered to host this local TETWP Campaign.
Community Commitment to Others
100% of proceeds stay here! Our shirt sales are important for our community members and the families that reach out to our foundation for support with breast cancer prevention, education, transportation, etc. Our successful annual campaigns are a huge testament to a wave of community teamwork through personal donations, rodeo fan donations, and local business shirt sales!
LEAD DEADWOOD BEYOND